Mira — AI Virtual Try-On for Fashion Retailers
Mira helps online fashion retailers reduce returns and increase conversion with AI-powered virtual try-on. Not being able to tell how a garment will look is a leading driver of fashion returns. A shopper uploads a full-body photo and our AI generates an image of them wearing the item, plus animated video of them moving in it.
What we offer
Mira works with any Shopify store. Retailers install our app and a "Try On" button appears on their product pages — no catalogue to upload and no code to write. Pricing is a monthly subscription plus a per-try-on fee, with a 14-day free trial.
Stage
Mira is commercially launched and generating revenue. The app has been live and paid on the Shopify App Store since July 2026 and is used by 15 independent fashion retailers across Australia and New Zealand. Epsota Pty Ltd is bootstrapped and has not raised outside capital.
The founders
Terry and Alex are childhood friends from Melbourne. They started Mira for independent brands — the ones competing against retailers with enterprise budgets and in-house engineering teams.
- Terry Batistatos — Co-founder & CEO. Chartered Accountant, Bachelor of Commerce (University of Melbourne). Seven years in finance as a virtual CFO and product advisor to smaller ecommerce and technology businesses. Leads product and commercial operations. LinkedIn
- Alex Harisopoulos — Co-founder & Chief Commercial Officer. Five years in the fashion industry, including running his own fashion recycling business. Leads brand, partnerships and distribution. LinkedIn
The company
Mira is a product of Epsota Pty Ltd, an Australian private company registered in Victoria on 29 February 2024. ABN 61 675 407 600 — verify on the Australian Business Register.
Level 14, 412 St Kilda Road, Melbourne VIC 3004, Australia
support@yourmira.io · Mira on LinkedIn
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